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For my Global Product Innovation class, we were tasked with creating and prototyping a product. I saw the need for better prescription medication. Currently, people are prescribed medication that gives them horrible side effects but they are forced to live with them because there is either nothing else available or their doctors do not know any adequate alternatives. MedPursuit allows patients to see what medication will cure their illness while not giving them adverse side effects by using machine learning to analyze their DNA and learn how medications have affected others in the past. Pharmaceutical companies can license this information to improve their products and use the app to advertise more effectively to their target market.

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Pitch Deck