Kia Stinger Advertising Campaign
Together with AdAge, my team and I created a series of print ads for the release of the new Kia Stinger. These ads will potentially be placed in a copy of AdAge in August. We were tasked with building a creative strategy brief for Kia and their new Stinger. Kia is currently going through a position change as they shift from a budget brand to a luxury, high-performance automaker. We created a series of print ads centered around re-living your youth. These sporty and fresh ads will effectively target Stinger's primary target market through print.